“Their machines are consistent and easy to deal with because they’re local. “Their service has always been good,” said Jim Kercher, director of the Beaver Creek Ski and Snowboard School. Though the company’s international reach has expanded, its local customers remain a loyal and significant part of its business. Combined annual revenues for the companies total more than $5 million, Kelly said, and conveyor prices range from $50,000 to $600,000. More recently, it installed conveyors to control the whitewater rafting course for a project in Abu Dhabi, United Arab Emirates.ĭespite demand for their products, both companies remain small, together employing just 12 full-time workers, along with additional contractors as needed. Magic Carpet Lifts recently completed three projects for NBC Universal, including building the unloading and loading conveyors for the “Harry Potter and the Forbidden Journey” attraction at the Universal Orlando Resort. “If it moves people, we’re for it,” Kelly said. Three years ago, the company dropped “ski” from its name as it began encompassing new industries, loading and unloading riders at amusement parks, and moving boats and kayaks for water sports. The Magic Carpet is now used as a transporter for half pipes and tubing sports and has been used in fashion shows. The Learners area and passes are obviously cheaper than an all lift pass. Since then, nearly 300 Magic Carpets have been installed in ski areas in eight countries, and 50 percent of the company’s sales are exports, Kelly said. To use any of the lift facilities a pass is required. The beginners’ ski lift was later named Magic Carpet to capitalize on the popularity of the Disney movie “Aladdin.”īy 1996, Magic Carpet Ski Lifts emerged as a separate company focused exclusively on the winter-sports market. “We were probably the worst marketers at that time,” Kelly said, noting that the company didn’t build its second lift until prompted by a request from Vail Resorts in 1992. GET OUTDOORS / GO SKIING We are so excited to be open and ski or ride our Magic Carpet for only 20 Make sure you print or take a screen shot of your. The company developed the first conveyor ski lift in 1990 for a Breckenridge ski school and day care. Examples of its work include the inmate property-storage conveyors built for the Adams County Jail. The company primarily builds industrial conveyors, moving goods rather than people. Two intermediate lifts and a magic carpet make Alpental a great place to teach the young ones to rip. Take a ride up the infamous Chair 2 and you'll see what we mean. The area provides some of the steepest and deepest runs in the region. The Magic Carpet, which the company trademarked, revolutionized the way beginners learned to ski by moving riders along on its conveyor belt.ĭave Kelly started working with conveyor systems in the early 1970s, before opening Rocky Mountain Conveyor & Equipment in 1982. Its deep-rooted history and legendary terrain make this mountain a bucket list item for skiers and riders. Digital Replica Edition Home Page Close Menuīefore conveyor ski lifts became a common feature at ski resorts, beginning skiers shuffled up hills, sometimes hauled by a ski tow, in a daunting trek to the top.
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